I came up with the name back in 1999, and added "Studio Arts" when I officially registered my business, to avoid confusion as I am not incorporated, just me.
Artemisia kept coming up in different forms and the ink part came out of a late-night logo design brainstorming session when I liked the look of a few ink spots I had made and liked the pun, as well as its reference to drawing and art. As I researched further, I learned that an extract of the the plant species Artemisia was used in formulating ink in ancient times, to keep mice and vermin from nibbling on the parchment papers kept in storage. That clinched it for me and the name stuck.. and waited around for 8 years before I could actually do something with it.
Artemisia Absinthium, or Grand Wormwood, has been used for centuries in both the healing arts and the production of spirits. It is a major herbal component of traditional Absinthe, enjoyed not only by artists, but by most of Europe as well. Demonized by the early stirrings of the temperance movement, blamed for murders, alcoholism and all manner of evils, it was banned in 1912 in the US and by 1915, in most of Europe as well.
Its mystique remained, a few clandestine distilleries maintained old alembics and recipes, and thanks to a new understanding that absinthe is merely a potent spirit and not a hallucinogenic cocktail at all, it is legal again in the States and parts of Europe.
For more information, I recommend the FAQ over at The Wormwood Society.
Artemisia Gentileschi (1593-1656) was the first female painter ever admitted to the Academy in Florence, Italy, and is widely regarded as one of the finest painters influenced by Caravaggio. Her strength in the face of great adversity as well as her talent have inspired many.